Growth Marketing Leader

Simo
Suoranta

20+ years turning marketing data into pipeline. I build full-funnel demand engines: from brand strategy and SEO/GEO to marketing automation, paid media, and AI-powered workflows.

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Simo Suoranta, Growth Marketing Leader, professional profile photo

Core Expertise

What I Do Best

A skill set built over 20 years across global B2B brands, combining strategic thinking, technical depth, and a bias for measurable results.

  • Growth Marketing

    Full-funnel demand generation from brand awareness through to closed revenue, optimised for scalable, measurable growth.

  • Marketing Technology

    Selecting, implementing, and optimising MarTech stacks: CRM, marketing automation platforms, analytics tools, and integration layers.

  • Data & Analytics

    Building dashboards, attribution models, and reporting frameworks that turn raw marketing data into clear business decisions.

  • Marketing Automation

    Designing and executing automated lead nurturing workflows, scoring models, and sales-marketing alignment in HubSpot and beyond.

  • AI in Marketing

    Deploying AI-assisted content workflows, GEO (generative engine optimisation), and AI-powered ad optimisation to stay ahead of the curve.

  • Paid Media

    Running high-ROI paid campaigns across Google, Meta, and LinkedIn. From strategy and creative to targeting, bidding, and continuous optimisation.

  • Lead Generation

    Engineering end-to-end lead generation systems: landing pages, gated content, paid and organic acquisition, and CRM handoff. Proven 5x results.

  • SEO & GEO

    Organic visibility strategy spanning traditional SEO and the emerging discipline of Generative Engine Optimisation, making brands findable by both Google and AI assistants.

  • Creative & Design

    Brand identity, visual storytelling, and campaign creative. From concept through to production-ready assets in Canva and Adobe Creative Suite.

Why Work With Me

The Difference I Bring

I combine strategic thinking with hands-on execution across the full marketing stack, giving you a growth partner who can design the plan and deliver the results.

  • 20+ Years of B2B Marketing Excellence

    From marketing trainee to Head of Marketing at a Nordic software group, with stops at ABB Robotics and global industrial brands in between. That depth means I don't just know best practice, I've pressure-tested it.

  • Full-Funnel Demand Generation That Converts

    I build complete demand engines, not just campaigns. Websites, CRM, analytics, attribution, automation and paid media aligned to one number: pipeline.

  • Brand Builder: From Blank Slate to Market Presence

    Built the Confirma brand from scratch across seven B2B companies: brand story, visual identity, tone of voice, and rollout. I know how to make a brand stick.

  • 5:1 Marketing ROI, Data-Driven to the Core

    Every decision backed by data. From GA4 and Google Tag Manager to custom attribution dashboards, I track from first click to closed deal, then optimise relentlessly.

  • HubSpot Super Admin & Marketing Automation Expert

    Nordic-level HubSpot super admin with hands-on experience building automation, lead scoring, AI-assisted workflows, and sales-marketing alignment programmes.

  • AI-Native Marketer

    Using AI tools daily: Claude for SEO/GEO and data analysis, ChatGPT for content workflows, Nano Banana Pro for creative assets. I help organisations adopt AI as a real marketing multiplier.

Platforms & Tools I Work With Daily

  • HubSpot
  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • GA4
  • Google Tag Manager
  • Claude AI
  • Canva
  • Adobe Creative Suite

Let's Talk

Get in Touch

Looking for a growth marketing leader, exploring a collaboration, or just want to exchange ideas? I'd love to hear from you.

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